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Chesapeake Regional Healthcare Launches Branding Campaign

CHESAPEAKE, VA – Today, Chesapeake Regional Healthcare launches its new branding campaign to increase brand awareness, built around the concept INNOVATIVE FOR LIFE TM. The new creative will appear on television, radio, billboards, digital and print. Additionally, a new web page,, has been created to document the system’s innovative attributes. 

The campaign, designed by Otto Marketing + Design, focuses on creative that reminds audiences why being innovative is important— because innovations save lives, allowing patients to enjoy more days with the simple pleasures life has to offer.

“Innovation is in our DNA,” says Reese Jackson, President & CEO of Chesapeake Regional Healthcare. “It’s one of our five core values and it reflects a culture that is willing to learn and adapt. Innovative for Life as a concept means that we embrace new ideas and thinking to improve the health and well-being of the communities we serve.” 

As a community health system, Chesapeake Regional Healthcare is known for making medical history in southeast Virginia and northeast North Carolina. It connects patients in the region with leading-edge technology and is shaping the future by staying laser focused on innovation while never losing sight of why the hospital exists—to provide patients with truly thoughtful care. 

Chesapeake Regional was the first community hospital in Virginia to offer 3D breast biopsies, a high-tech and minimally invasive way to detect cancer earlier so that it can be treated with greater success. Its cardiology program is expanding and has the best heart attack survival rates as compared to other major hospitals in Hampton Roads, according to data from the Centers for Medicare & Medicaid Services. The hospital invested in the world’s first fully robotic cardiac catherization lab and has a nationally accredited Chest Pain Center. 

The campaign will launch focused on Cancer Care and Cardiology first and will continue into 2022.


Chesapeake Regional Healthcare
Chesapeake Regional Healthcare is a health system providing innovative, technologically advanced health care for the residents of southeastern Virginia and northeastern North Carolina. Chesapeake Regional Medical Center, built in 1976, is the only independent, community-based hospital in the Hampton Roads region. With nearly 40 practice locations and over 600 physicians on staff, the system offers comprehensive cancer care, a state-of-the-art Neurosciences program, has a nationally accredited Chest Pain Center, Bariatric Surgery Center of Excellence and one of the busiest maternity wards in the area. Visit to learn more.