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CHESAPEAKE REGIONAL MEDICAL CENTER ANNOUNCES NEW SYSTEM NAME AND REBRANDING

Sep 21, 2015

Chesapeake Regional Medical Center will now be one of a collection of sub-brands under Chesapeake Regional Healthcare, the new system name.

“In 1976, Chesapeake General Hospital was built by and for the community, but now, more than 35 years later, we have grown to be more than just a hospital,” said Peter F. Bastone, Dr.PH, president and CEO of Chesapeake Regional Healthcare. “We now consist of several entities and offer a specialty physician group along with multitude of health care and wellness services. This change does not mean our founding principles will disappear. It just gives us room to expand our patient-centered offerings in this fast-paced and ever-changing health care environment.”

“We see the opportunity to rebrand as a next step in the future of Chesapeake Regional Healthcare. We still provide the personalized care our patients and community members have come to know and expect, but now we have the ability to continue to build upon our strengths and to continue to make our hospital-- one of the only independent hospitals left in the state of Virginia--one of the best,” said Rhonda Bridgeman, chairman of the Chesapeake Hospital Authority, the governing body of Chesapeake Regional Healthcare.

The rebranding, which launched in a soft opening with a rebranded website in early summer, comes just as the hospital is about to celebrate its fortieth anniversary in 2016. Chesapeake Regional Medical Center, along with Chesapeake Regional Medical Group and Chesapeake Regional Health Foundation, will remain entities under Chesapeake Regional Healthcare.

In addition to the name change, leaders of Chesapeake Regional Healthcare have revisited the mission, vision and values of the organization, adapting for the current goals. This can be found at www.chesapeakeregional.com.

Chesapeake Regional Healthcare has also adopted a new mantra in promising to put you first.

“It’s always you first - you first as a patient, you first as a family member and you first as an employee. It’s something I want our patients and potential patients to think about when coming to us,” said Bastone. “We are committed to putting you first, and it’s something our employees have really latched onto in their daily lives.”

Chesapeake Regional Healthcare owns the Diagnostic Center of Chesapeake, The Lifestyle Center, The Sleep Center of Chesapeake and Elizabeth City, and has a stake in the Outer Banks Hospital, The Surgery Center of Chesapeake and Chesapeake Regional Imaging Centers. In early 2016, Chesapeake Regional Healthcare will open the Chesapeake Regional Surgery Center at Virginia Beach on the second floor of a new building constructed on the Urology of Virginia campus. It also participates in a multitude of partnerships including a radiosurgery services partnership with the University of Virginia and Riverside Health System and a partnership with Diagnostic Imaging Centers. Chesapeake Regional Healthcare is one of the largest employers in Chesapeake with more than 2,200 employees.

To learn more about the organization and its offerings, visit www.chesapeakekeregional.com.